Why you should make failure your best friend

Why you should make failure your best friend

I don’t know about you, but since day 1 of my business I had been pressuring myself to get things “right” and have it all figured out. This is laughable to me now, but for a long time I was afraid to fail.

It’s weird being a first time business owner and doing it on social media because people are watching you figure things out. Every one of my flopped launches, failed ideas, direction changes, and mindset shifts has been on display for all to see, and this made me really uncomfortable because of that whole perfectionist thing. I wanted to look like an “expert”, so I thought I had to come across as perfect to be taken seriously, and I would beat myself up for being in the learning process.

The truth is, the journey to success isn’t like taking an escalator straight to the top.

Anyone who is “successful” will tell you that they had to fail A LOT to get to where they are now. I kinda of hate the phrase “fail forward” because it’s cheeseball, but really- in order to be successful, you must be willing to fail because…

If you’re not failing, you’re not growing.

If you’re not failing, you’re not learning.

If you’re not failing, you’re not figuring things out.

If you’re not failing, then you’re not doing the damn thing, so you won’t be getting anywhere.

Failure is PART of success. You can’t create the life and business of your dreams without it, so you might as well get comfortable with it sooner rather than later. Everything you’ve been through, every perceived mistake you’ve made, every thing you think you’ve gotten wrong, all happened to help you become the person you need to be to create what you want to create.

When you look at failure in this light, you’ll realize that your fear isn’t actually about failure at all. It’s about what you’re making failure mean about you. In my case I made failure mean that I wasn’t capable of achieving my dreams. Maybe you’re making it mean that you don’t deserve what you want or that people will judge you once you’re successful.

Whatever the fear is, having awareness of it is power. Pulling that mother effer of a fear out at the root is going to allow you to start letting yourself fail, and the quicker you can start failing, the quicker you’ll be on the road to success.

Love you to the max, Jess.

And P.S. remember this:

The only people criticizing you are the ones doing less than you are.

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